6 weeks
mobile app
Research, User Flows, Wireframing,
UX research, Branding UI,
Prototyping
mobile app
6 weeks
Research, User Flows, Wireframing,
UX research, Branding UI,
Prototyping
VENUE
VENUE
A unique movie-viewing experience
A unique movie-viewing experience
VENUE is a mobile app that allows users to explore and reserve tickets to outdoor movie venues. The app aims to compile independent outdoor movie cinemas all in one, easy to use app.
VENUE is a mobile app that allows users to explore and reserve tickets to outdoor movie venues. The app aims to compile independent outdoor movie cinemas all in one, easy to use app.
Some movies are just meant to be watched
the right way.
Some movies are just meant to be watched
the right way.
Imagine watching some of New York’s iconic movies at unique venues throughout the city.
Imagine watching some of New York’s iconic movies at unique venues throughout the city.
.about
.about
Imagine watching some of New York’s iconic movies at unique venues throughout the city.
Some movies are just meant to be watched
the right way.
.about
.demo
.demo
Press✨
.prototype
Click Here:
.project
.project
Empathize
Empathize
Empathize
.journeymap
.personas
Define
Define
Define
.problem statement
.problem statement
Users are unable to easily browse the movies playing at outdoor cinemas near them.
Users are unable to easily browse the movies playing at outdoor cinemas near them.
Users are unable to easily browse the movies playing at outdoor cinemas near them.
With the advent of streaming services, more people are choosing to watch movies at home. However, due to COVID-19 there has been a resurgence in the popularity of outdoor cinemas. These businesses are operated as standalone venues, so ticketing can only be done through their individual websites.
With the advent of streaming services, more people are choosing to watch movies at home. However, due to COVID-19 there has been a resurgence in the popularity of outdoor cinemas. These businesses are operated as standalone venues, so ticketing can only be done through their individual websites.
With the advent of streaming services, more people are choosing to watch movies at home. However, due to COVID-19 there has been a resurgence in the popularity of outdoor cinemas. These businesses are operated as standalone venues, so ticketing can only be done through their individual websites.
Case Study:
Case Study:
Their are 15 outdoor cinemas in New York City. All of these businesses have their own website and ticket reservation process. Below are just a few websites of the major venues.
Their are 15 outdoor cinemas in New York City. All of these businesses have their own website and ticket reservation process. Below are just a few websites of the major venues.
.project goal
.project goal
Design a solution were users are able to simply browse and reserve tickets for any outdoor cinema near them.
Design a solution were users are able to simply browse and reserve tickets for any outdoor cinema near them.
Design a solution were users are able to simply browse and reserve tickets for any outdoor cinema near them.
Build an app that aggregates all the outdoor cinema venues. Offer all of these experiences in one convenient and accessible platform. By putting them all on one platform we’re able to streamline and unify all ticketing to a simple and easy procedure.
Build an app that aggregates all the outdoor cinema venues. Offer all of these experiences in one convenient and accessible platform. By putting them all on one platform we’re able to streamline and unify all ticketing to a simple and easy procedure.
Build an app that aggregates all the outdoor cinema venues. Offer all of these experiences in one convenient and accessible platform. By putting them all on one platform we’re able to streamline and unify all ticketing to a simple and easy procedure.
Ideate
Ideate
Ideate
.competitive analysis
.competitive analysis
Learn from the best, identify the strengths and weaknesses within the space.
Learn from the best, identify the strengths and weaknesses within the space.
Learn from the best, identify the strengths and weaknesses within the space.
The ticketing flow was observed with two traditional theater chains. It was decided to include the most prominent streaming service in order to understand the UI and search/browsing elements being used.
The ticketing flow was observed with two traditional theater chains. It was decided to include the most prominent streaming service in order to understand the UI and search/browsing elements being used.
The ticketing flow was observed with two traditional theater chains. It was decided to include the most prominent streaming service in order to understand the UI and search/browsing elements being used.
Design
Design
Design
.visual design
Visual Design System
Unique branding and UI Kit
Colors (Primary/Brand)
Colors (Secondary)
Typography
Heading 1
Vollkom SC / Bold / 24px
Heading 2
Vollkom SC / Semibold / 20px
Subheading 1
Vollkom SC / Semibold / 16px
Subheading 2
Poppins / Semibold / 16px
Body
Tw Cen MT / Regular / 16px
Caption
Tw Cen MT / BOLD / 12px
UI Kit (Components)
The Classics
New York Vibez
Family-Friendly
Blockbusters
Home
Venue
Movies
My Tickets
Home
Venue
Movies
My Tickets
Home
Venue
Movies
My Tickets
Home
Venue
Movies
My Tickets
Home
Venue
Movies
My Tickets
4.3 miles
Central Park
2 .1 miles
Seaport Cinema
3.4 miles
Skyline Drive-in
17.4 miles
Rooftop cinema
10.4 miles
Santori park
2 .1 miles
Seaport Cinema
4.3 miles
Central Park
3.4 miles
Skyline Drive-in
17.4 miles
Rooftop Cinema
10.4 miles
Santori Park
V
V
V
V
V
My Account
Order History
Messages
Venue Map
Contact Us
Log out
My Account
Order History
Messages
Venue Map
Contact Us
Log out
My Account
Order History
Messages
Venue Map
Contact Us
Log out
search
When Harry Met Sally...
Location: Seaport Cinema
Date: Friday, Nov 13
Time: 9:00pm
Location: Seaport Cinema
Date: Friday, Nov 13
Time: 9:00pm
Home
Venue
Movies
My Tickets
Home
Venue
Movies
My Tickets
Home
Venue
Movies
My Tickets
Home
Venue
Movies
My Tickets
Home
Venue
Movies
My Tickets
4.3 miles
Central Park
4.3 miles
Central Park
2 .1 miles
Seaport Cinema
2 .1 miles
Seaport Cinema
3.4 miles
Skyline Drive-in
3.4 miles
Skyline Drive-in
17.4 miles
Rooftop cinema
17.4 miles
Rooftop cinema
10.4 miles
Santori park
10.4 miles
Santori park
2 .1 miles
Seaport Cinema
2 .1 miles
Seaport Cinema
4.3 miles
Central Park
4.3 miles
Central Park
3.4 miles
Skyline Drive-in
3.4 miles
Skyline Drive-in
17.4 miles
Rooftop Cinema
17.4 miles
Rooftop Cinema
10.4 miles
Santori Park
10.4 miles
Santori Park
V
V
V
V
V
My Account
Order History
Messages
Venue Map
Contact Us
Log out
My Account
Order History
Messages
Venue Map
Contact Us
Log out
My Account
Order History
Messages
Venue Map
Contact Us
Log out
search
When Harry Met Sally...
Location: Seaport Cinema
Date: Friday, Nov 13
Time: 9:00pm
When Harry Met Sally...
Location: Seaport Cinema
Date: Friday, Nov 13
Time: 9:00pm
The Classics
New York Vibez
Family-Friendly
Blockbusters
.mockups
.mockups
.prototype
Test
Test
Test
.usability testing
.usability testing
Usability Testing 1
Usability Testing 1
Usability Testing 1
Testing was carried out on a preliminary Hi-fi prototype.
Testing was carried out on a preliminary Hi-fi prototype.
Testing was carried out on a preliminary Hi-fi prototype.
There were 3 key takeaways from the study.
There were 3 key takeaways from the study.
Accessible:
Accessible:
Accessible:
Users would like to sign up via linking the app to their social media.
Users would like to sign up via linking the app to their social media.
Users would like to sign up via linking the app to their social media.
SOLUTION:
Including ability to signup and/or login with the use of a preexisting social media account was desired in order to simply the experience.
SOLUTION:
Including ability to signup and/or login with the use of a preexisting social media account was desired in order to simply the experience.
SOLUTION:
Including ability to signup and/or login with the use of a preexisting social media account was desired in order to simply the experience.
Usable:
Usable:
Usable:
Users overwhelmed with selecting a movie/venue due to having too many options.
Users overwhelmed with selecting a movie/venue due to having too many options.
Users overwhelmed with selecting a movie/venue due to having too many options.
SOLUTION:
Too much emphasis is placed on the movie, it became clear the search should start with the venue itself. The main driver for the user visit an outdoor cinema is the location/venue not necessarily the movie.
SOLUTION:
Too much emphasis is placed on the movie, it became clear the search should start with the venue itself. The main driver for the user visit an outdoor cinema is the location/venue not necessarily the movie.
SOLUTION:
Too much emphasis is placed on the movie, it became clear the search should start with the venue itself. The main driver for the user visit an outdoor cinema is the location/venue not necessarily the movie.
Process:
Process:
Process:
Users were confused on if their booking had been fully completed.
Users were confused on if their booking had been fully completed.
Users were confused on if their booking had been fully completed.
SOLUTION:
Confirmation and digital receipt would be necessary to assure users the transaction had been completed.
SOLUTION:
Confirmation and digital receipt would be necessary to assure users the transaction had been completed.
SOLUTION:
Confirmation and digital receipt would be necessary to assure users the transaction had been completed.
Reiteration:
UX: Prioritize Venues over Movies
During testing most users valued the quality/setting of the venues over the actual movies. Most users showed great interest in the venues, and the movies associated with each. Movies tended to reflect the attributes of outdoor cinema.
UX: Prioritize Venues over Movies
During testing most users valued the quality/setting of the venues over the actual movies. Most users showed great interest in the venues, and the movies associated with each. Movies tended to reflect the attributes of outdoor cinema.
UI: Polished and Modern
The preliminary app felt outdated, so I chose to overhaul many of the visual elements. In the re-design the overall UI was geared toward a very sleek, classic , and cinematic feel.
UI: Polished and Modern
The preliminary app felt outdated, so I chose to overhaul many of the visual elements. In the re-design the overall UI was geared toward a very sleek, classic , and cinematic feel.
Reflection
Reflection
Reflection
.going forward
.going forward
.going forward
As it stands, only the primary ticketing user flow has been created for Venue.
As it stands, only the primary ticketing user flow has been created for Venue.
As it stands, only the primary ticketing user flow has been created for Venue.
The Conclusion:
It cannot be stated enough the importance of early testing in the design process. In the context of Venue, a usability test was executed on an early hi-fi prototype, yielding insights that were unfortunately realized too late. The UX of the preliminary hi-fi prototype lacked a clear purpose and value proposition for the user.
It was only after investing considerable time that the true value of the app was found to lie within the venues rather than the movies themselves. Had testing been conducted on the lo-fi prototype, time could have been managed more efficiently. This experience stands as a poignant lesson that will undoubtedly shape my future design approach.
It cannot be stated enough the importance of early testing in the design process. In the context of Venue, a usability test was executed on an early hi-fi prototype, yielding insights that were unfortunately realized too late. The UX of the preliminary hi-fi prototype lacked a clear purpose and value proposition for the user.
It was only after investing considerable time that the true value of the app was found to lie within the venues rather than the movies themselves. Had testing been conducted on the lo-fi prototype, time could have been managed more efficiently. This experience stands as a poignant lesson that will undoubtedly shape my future design approach.
It cannot be stated enough the importance of early testing in the design process. In the context of Venue, a usability test was executed on an early hi-fi prototype, yielding insights that were unfortunately realized too late. The UX of the preliminary hi-fi prototype lacked a clear purpose and value proposition for the user.
It was only after investing considerable time that the true value of the app was found to lie within the venues rather than the movies themselves. Had testing been conducted on the lo-fi prototype, time could have been managed more efficiently. This experience stands as a poignant lesson that will undoubtedly shape my future design approach.
